While there are some new features available only to paying subscribers, Pushbullet has also chosen to remove some of the features from the free account, effectively forcing existing users to upgrade if they wish to continue using the service as they did before. The new Pro plan will cost $5 per month or $40 per year ($3.33 per month, paid up front). “Pushbullet makes money by offering features worth paying for,” said Pushbullet cofounder and chief executive Ryan Oldenburg in a blog post. Now that it’s come time to monetize, however, it isn’t hugely surprising that the company is turning to the freemium model favored by many other productivity startups, like Evernote and Dropbox. So far, Pushbullet has been focusing on increasing its user base, with “millions” of people signed up.
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